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28.11.2018

Fashion Encyclopedia: who dictates color trends?

Every year, girls are looking for colors, which are in trend. It may be lipstick shade, eyeshadow, nail polish or clothing color trends. Designers from all over the world visit fashion weeks of the foremost Fashion Houses, make-up artists attend exhibitions and do not miss beauty-days…However, who is the legislator …

Every year, girls are looking for colors, which are in trend. It may be lipstick shade, eyeshadow, nail polish or clothing color trends. Designers from all over the world visit fashion weeks of the foremost Fashion Houses, make-up artists attend exhibitions and do not miss beauty-days…However, who is the legislator of color palette, which influences the whole world, professionals from completely different fields including florists and wedding planners?

Pantone Color Institute delivers color trends. American company Pantone Inc, was established in 1963 and has its own system, Panton color model. The analysis is based on new collections of 119 world leading Fashion Houses, presented as part of New York Fashion Week.

Two times per year (spring and autumn) Pantone Color Institute informs 10 the most fashionable season colors for women and men cloth. Trend color of the next year is chosen in December.

Before declaring trend color of the season, experts from Pantone Institute conduct serious and painstaking work to identify public attitude, their desires, and aspirations, analyze changes in their color preferences. According to the collected data, the one makes a conclusion about customers’ preferences and colors, which will be in trend in the future. It should be noted, that the information from Pantone is eagerly awaited not only by fashion industry but also by other industries related to design because each of them wants to create a product (it may be a skirt, sofa or vase), which will be in demand and attractive for the potential buyer. It does not mean, that everyone will create items of the same color! As a rule, a part of products (small one) will be launched in colors, chosen by Pantone Institute, the rest part will be in colors, which can be perfectly combined with them. According to Litris Aysman, executive director of the Pantone Color Institute, who is also the head of the committee that chooses the Color of the Year: ‘The color of the year is not the instruction or trend launch into orbit. It is a fixation of time spirit, expression of customers’ mood and wishes.’ It should be noted, that a lot of people do not agree with her. However, the fashion industry accepts the information from Pantone very quickly. Graphic designers and event-designers also react to Pantone novelties, but use them selectively.

The industry design changes come into force gradually, and only unique shades, which can impress by their depth and application versatility.

Surely, all the girls remember the evolution of colors from Serenity and Rose Quartz shades to the legendary Marsala, which is still one of the most favorite shades of fashionistas. Each girl has lipstick in Marsala color, which creates an accent for an evening look.

As regards 2019, the team of Ukrainian brand shoes BLUGERMAN did not go wrong, having chosen for you mocha-brown color!

Neutral colors like mocha are the most wearable shades that appear season by season, playing with lighter or darker shades, thereby changing the whole look! Colors like mocha continue to be the most frequent choice for fashion industry. Spring and summer 2018 saw both accessories and women cloth in mocha color. It makes mocha color more popular. The team of BLUGERMAN brand keeps track of all world trends, but chooses its own unique style, especially in the choice of emphasis. In fact, it wouldn’t be interesting, if the whole look consisted only of one, even if the whole world recognized fashion color?

This winter we decided to conquer you not only by the fact, that we are the only company in Ukraine who uses such quality of fur in shoe design, but we also want to emphasize the beauty of your legs and everyday look against the white snow.

Our clothing line, each detail of sneakers are boots is considered to every detail. We are sure, that Pantone would approve it!